Privacy Policy for Upside Robotics
Last Updated: March 25, 2026
Upside Robotics (“Upside,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and retain personal information when you:
visit our website
place a reservation or preorder
submit a form
contact us
purchase or inquire about our products
use our software, services, or connected systems
otherwise interact with Upside Robotics
This Privacy Policy also explains your privacy rights and choices.
1. Scope of This Policy
This Privacy Policy applies to personal information collected through:
the Upside Robotics website
preorder and checkout pages
contact forms and newsletter forms
reservation flows
customer support and communications
product demos, sales, and onboarding
software, apps, or connected product services (if and when applicable)
other interactions with Upside Robotics online or offline
By using our website or Services, you acknowledge the practices described in this Privacy Policy.
2. Information We Collect
We may collect personal information in several ways, including directly from you, automatically through your use of our Services, and from third-party providers.
A. Information You Provide Directly
We may collect information you provide to us, including:
full name
email address
phone number
company or farm name
business role or title
farm or operational details
intended use case
reservation details
billing or payment-related details
shipping or deployment information
communications you send to us
survey responses, inquiries, or feedback
B. Information Collected Automatically
When you use our website or Services, we may automatically collect certain technical and usage information, such as:
IP address
browser type
device type
operating system
referral source
pages viewed
session behavior
clicks and interactions
approximate location data
cookies and analytics data
C. Information From Third Parties
We may also receive information from third parties, such as:
payment processors
CRM and form providers
analytics providers
advertising or attribution platforms
logistics or fulfillment partners
public or commercial business data sources
event or lead capture tools
3. How We Use Your Information
We use personal information for legitimate business and operational purposes, including to:
provide and operate our website and Services
process reservations, inquiries, and purchases
contact you about the Upside Robotics Maize Runner 2027 or other products
respond to customer service or sales requests
manage preorder and commercial sales workflows
send transactional communications
improve our website, messaging, and customer experience
evaluate demand, product interest, and launch readiness
support internal analytics and business planning
detect fraud, misuse, or security issues
comply with legal obligations
protect our rights, customers, and business
We may also use information to improve future products, software, support systems, and operational performance.
4. Reservations, Orders, and Customer Relationship Data
If you place a reservation, submit an inquiry, or engage with Upside Robotics as a potential customer, we may use your information to:
confirm your reservation or payment
contact you regarding production readiness or next steps
understand your farm or business needs
prioritize customer conversations or deployment opportunities
provide updates about product development, launch timing, and availability
prepare future sales, support, or onboarding processes
5. Marketing and Communications
We may use your information to send you:
product announcements
launch updates
reservation updates
company news
marketing communications
demo or event invitations
relevant offers or follow-ups
You can opt out of marketing emails at any time by using the unsubscribe link in the email or contacting us directly.
Please note that even if you opt out of marketing communications, we may still send you important non-marketing messages related to:
your reservation
your payments
your orders
legal or operational notices
support matters
6. Cookies and Analytics
We may use cookies, pixels, and similar technologies to understand how visitors use our website and to improve performance and marketing effectiveness.
These technologies may help us:
analyze traffic and behavior
understand which pages are most useful
improve conversions and form performance
measure campaign effectiveness
remember user preferences
Depending on the tools we use, this may include services such as analytics, ad attribution, session tracking, or CRM integrations.
You can usually manage cookies through your browser settings.
7. Payments
If you make a payment or place a reservation through our site, payment information may be processed by third-party payment providers.
Upside Robotics does not necessarily store full payment card details directly. Payment data may instead be handled by secure third-party processors according to their systems and compliance requirements.
We may retain transaction-related records such as:
payment status
billing contact information
invoice records
order and reservation history
8. Future Product, Software, and Connected System Data
If Upside Robotics products or services later include connected robotics systems, dashboards, software tools, telematics, or other operational technology, we may collect and use certain data related to product usage, performance, diagnostics, or deployment.
This may include, where applicable:
device or hardware status
software usage
field performance data
operational diagnostics
maintenance and support information
usage logs
deployment-related telemetry
Such data may be used to:
provide and improve product functionality
support safety and performance
troubleshoot technical issues
improve product reliability
support customer onboarding and service
Where appropriate, additional product-specific or software-specific notices may apply.
9. How We Share Information
We may share personal information with trusted third parties where necessary to operate our business and provide our Services.
This may include:
payment processors
hosting providers
website and analytics tools
CRM and marketing platforms
email and communications providers
customer support tools
logistics, shipping, or deployment partners
contractors, advisors, or service providers
legal, regulatory, or compliance authorities where required
We may also disclose information:
to comply with law or legal process
to protect rights, safety, or security
in connection with a merger, financing, acquisition, restructuring, or sale of assets
We do not sell your personal information in the ordinary meaning of the term.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
provide our Services
manage reservations or customer relationships
fulfill legal, accounting, or tax obligations
resolve disputes
enforce agreements
support legitimate business operations
We may also retain aggregated, anonymized, or de-identified data for analytics, product improvement, and operational planning.
11. Data Security
We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, or disclosure.
However, no internet-based system, website, or transmission can be guaranteed to be completely secure.
You are responsible for using secure devices, networks, and practices when interacting with our Services.
12. International Data Transfers
Upside Robotics may process or store information in countries outside of your own, including the United States or other jurisdictions where our providers or systems operate.
By using our Services or providing us with information, you understand that your data may be transferred to and processed in jurisdictions that may have different data protection laws than your own.
13. Your Rights and Choices
Depending on where you live, you may have certain privacy rights regarding your personal information.
These may include the right to:
request access to your personal information
request correction of inaccurate information
request deletion of your information
object to or limit certain uses of your information
withdraw consent where consent applies
opt out of certain marketing communications
To make a privacy-related request, please contact us using the contact details below.
We may need to verify your identity before processing certain requests.
14. Children’s Privacy
Upside Robotics’ website and Services are not intended for children under the age of 13 (or other age required by local law), and we do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us so we can take appropriate steps.
15. Third-Party Links
Our website may contain links to third-party websites, tools, or services.
We are not responsible for the privacy practices, content, or policies of those third parties. We encourage you to review their privacy policies separately.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
If we make material changes, we may update the “Last Updated” date and/or provide notice through the website or other reasonable means.
Your continued use of our Services after any updates become effective constitutes acceptance of the updated Privacy Policy.
17. Contact Us
If you have any questions, requests, or concerns regarding this Privacy Policy or how Upside Robotics handles personal information, please contact us at:
Email: privacy@upsiderobotics.com
You may also contact us regarding:
privacy requests
data access or deletion requests
marketing preferences
reservation or customer data concerns