Privacy Policy for Upside Robotics

Last Updated: March 25, 2026

Upside Robotics (“Upside,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and retain personal information when you:

  • visit our website

  • place a reservation or preorder

  • submit a form

  • contact us

  • purchase or inquire about our products

  • use our software, services, or connected systems

  • otherwise interact with Upside Robotics

This Privacy Policy also explains your privacy rights and choices.

1. Scope of This Policy

This Privacy Policy applies to personal information collected through:

  • the Upside Robotics website

  • preorder and checkout pages

  • contact forms and newsletter forms

  • reservation flows

  • customer support and communications

  • product demos, sales, and onboarding

  • software, apps, or connected product services (if and when applicable)

  • other interactions with Upside Robotics online or offline

By using our website or Services, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

We may collect personal information in several ways, including directly from you, automatically through your use of our Services, and from third-party providers.

A. Information You Provide Directly

We may collect information you provide to us, including:

  • full name

  • email address

  • phone number

  • company or farm name

  • business role or title

  • farm or operational details

  • intended use case

  • reservation details

  • billing or payment-related details

  • shipping or deployment information

  • communications you send to us

  • survey responses, inquiries, or feedback

B. Information Collected Automatically

When you use our website or Services, we may automatically collect certain technical and usage information, such as:

  • IP address

  • browser type

  • device type

  • operating system

  • referral source

  • pages viewed

  • session behavior

  • clicks and interactions

  • approximate location data

  • cookies and analytics data

C. Information From Third Parties

We may also receive information from third parties, such as:

  • payment processors

  • CRM and form providers

  • analytics providers

  • advertising or attribution platforms

  • logistics or fulfillment partners

  • public or commercial business data sources

  • event or lead capture tools

3. How We Use Your Information

We use personal information for legitimate business and operational purposes, including to:

  • provide and operate our website and Services

  • process reservations, inquiries, and purchases

  • contact you about the Upside Robotics Maize Runner 2027 or other products

  • respond to customer service or sales requests

  • manage preorder and commercial sales workflows

  • send transactional communications

  • improve our website, messaging, and customer experience

  • evaluate demand, product interest, and launch readiness

  • support internal analytics and business planning

  • detect fraud, misuse, or security issues

  • comply with legal obligations

  • protect our rights, customers, and business

We may also use information to improve future products, software, support systems, and operational performance.

4. Reservations, Orders, and Customer Relationship Data

If you place a reservation, submit an inquiry, or engage with Upside Robotics as a potential customer, we may use your information to:

  • confirm your reservation or payment

  • contact you regarding production readiness or next steps

  • understand your farm or business needs

  • prioritize customer conversations or deployment opportunities

  • provide updates about product development, launch timing, and availability

  • prepare future sales, support, or onboarding processes

5. Marketing and Communications

We may use your information to send you:

  • product announcements

  • launch updates

  • reservation updates

  • company news

  • marketing communications

  • demo or event invitations

  • relevant offers or follow-ups

You can opt out of marketing emails at any time by using the unsubscribe link in the email or contacting us directly.

Please note that even if you opt out of marketing communications, we may still send you important non-marketing messages related to:

  • your reservation

  • your payments

  • your orders

  • legal or operational notices

  • support matters

6. Cookies and Analytics

We may use cookies, pixels, and similar technologies to understand how visitors use our website and to improve performance and marketing effectiveness.

These technologies may help us:

  • analyze traffic and behavior

  • understand which pages are most useful

  • improve conversions and form performance

  • measure campaign effectiveness

  • remember user preferences

Depending on the tools we use, this may include services such as analytics, ad attribution, session tracking, or CRM integrations.

You can usually manage cookies through your browser settings.

7. Payments

If you make a payment or place a reservation through our site, payment information may be processed by third-party payment providers.

Upside Robotics does not necessarily store full payment card details directly. Payment data may instead be handled by secure third-party processors according to their systems and compliance requirements.

We may retain transaction-related records such as:

  • payment status

  • billing contact information

  • invoice records

  • order and reservation history

8. Future Product, Software, and Connected System Data

If Upside Robotics products or services later include connected robotics systems, dashboards, software tools, telematics, or other operational technology, we may collect and use certain data related to product usage, performance, diagnostics, or deployment.

This may include, where applicable:

  • device or hardware status

  • software usage

  • field performance data

  • operational diagnostics

  • maintenance and support information

  • usage logs

  • deployment-related telemetry

Such data may be used to:

  • provide and improve product functionality

  • support safety and performance

  • troubleshoot technical issues

  • improve product reliability

  • support customer onboarding and service

Where appropriate, additional product-specific or software-specific notices may apply.

9. How We Share Information

We may share personal information with trusted third parties where necessary to operate our business and provide our Services.

This may include:

  • payment processors

  • hosting providers

  • website and analytics tools

  • CRM and marketing platforms

  • email and communications providers

  • customer support tools

  • logistics, shipping, or deployment partners

  • contractors, advisors, or service providers

  • legal, regulatory, or compliance authorities where required

We may also disclose information:

  • to comply with law or legal process

  • to protect rights, safety, or security

  • in connection with a merger, financing, acquisition, restructuring, or sale of assets

We do not sell your personal information in the ordinary meaning of the term.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • provide our Services

  • manage reservations or customer relationships

  • fulfill legal, accounting, or tax obligations

  • resolve disputes

  • enforce agreements

  • support legitimate business operations

We may also retain aggregated, anonymized, or de-identified data for analytics, product improvement, and operational planning.

11. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, or disclosure.

However, no internet-based system, website, or transmission can be guaranteed to be completely secure.

You are responsible for using secure devices, networks, and practices when interacting with our Services.

12. International Data Transfers

Upside Robotics may process or store information in countries outside of your own, including the United States or other jurisdictions where our providers or systems operate.

By using our Services or providing us with information, you understand that your data may be transferred to and processed in jurisdictions that may have different data protection laws than your own.

13. Your Rights and Choices

Depending on where you live, you may have certain privacy rights regarding your personal information.

These may include the right to:

  • request access to your personal information

  • request correction of inaccurate information

  • request deletion of your information

  • object to or limit certain uses of your information

  • withdraw consent where consent applies

  • opt out of certain marketing communications

To make a privacy-related request, please contact us using the contact details below.

We may need to verify your identity before processing certain requests.

14. Children’s Privacy

Upside Robotics’ website and Services are not intended for children under the age of 13 (or other age required by local law), and we do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us so we can take appropriate steps.

15. Third-Party Links

Our website may contain links to third-party websites, tools, or services.

We are not responsible for the privacy practices, content, or policies of those third parties. We encourage you to review their privacy policies separately.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we may update the “Last Updated” date and/or provide notice through the website or other reasonable means.

Your continued use of our Services after any updates become effective constitutes acceptance of the updated Privacy Policy.

17. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy or how Upside Robotics handles personal information, please contact us at:

Email: privacy@upsiderobotics.com

You may also contact us regarding:

  • privacy requests

  • data access or deletion requests

  • marketing preferences

  • reservation or customer data concerns

Built in the Field. Tested in the Dirt.

Copyright © 2026 Upside Robotics.

All rights reserved.

Website developed by Atravela

Built in the Field.

Tested in the Dirt.

Copyright © 2024 Upside Robotics.

All rights reserved.

Website developed by Atravela

Built in the Field. Tested in the Dirt.

Copyright © 2026 Upside Robotics.

All rights reserved.

Website developed by Atravela